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Other CRM Solutions
Much of the customer relationship management research, information and conversation tends to be without an industry perspective. This CRM search channel is exclusively focused on expanding the conversation with market research, expert insight and peer advice delivered by industry. The end goal is to increase CRM software information relevance for readers and community participants by focusing on the unique objectives, constraints, requirements and criteria in their industries.
CRM Industry Featured Articles
The Top 2 Needed Shifts in Consumer Product Goods Business Growth Strategies
More connected, informed, empowered and demanding consumers require most consumer product goods (CPG) companies to make compensating shifts to their business growth strategies in order to accommodate the shifts in consumer behaviors and improve their supply chains ability to adapt to more fluid market demand.
Telecommunications Firms Answer the Call for CRM in the Cloud
Telecommunications firms are hearing the call for cloud-based CRM, and CRM suppliers are eagerly pursuing mutually beneficial partnerships that can help them acquire more user subscriptions at businesses around the globe. Verizon resells SAP CRM in the cloud, BT offers SugarCRM and NetSuite to its telecom base and Verecloud offers Intalio CRM.
CRM For Life Sciences — Challenges and Benefits
This article tells why life sciences CRM is different than horizontal CRM, identifies the top business challenges in the life sciences industry (including biotech, pharma, cosmetics and medical device companies) and also shares how Customer Relationship Management software and strategy can directly respond to these challenges.
CRM For Life Sciences — Managing Compliance Requirements
For life sciences companies, transparency disclosure requirements such as the Sunshine Act make compliance in areas such as customer communications and clinical research mission critical, fluid and multifaceted. Here's how life sciences businesses can manage and automate compliance measures with CRM software, content management software and enterprise social networks.
Pharma CRM—Good For What Ails
CRM in the pharma industry is more about influencer relationships than customer relationships, and influencer relationship management has strict legal and ethical requirements regarding how close drug companies can get with the physicians that are the influencers. With an indirect route to customers and a slew of federal requirements, specialist CRM vendors have emerged to accommodate pharma CRM.
Leveraging CRM Software in Higher Education
Higher education CRM software systems are being used to streamline operations, cut costs, enhance revenue generation activities and improve management. The advantages of Constituent Relationship Management software and strategies are overwhelming. Shared and centralized donor data can be mined to produce new insights about the donor base and new potential campaigns.
The Professional Services CRM Market Is In Full Swing
The Professional Services CRM software market is increasingly adopting cloud computing, SaaS solutions as well as integration with professional services automation (PSA) systems. However, this industry faces some unique challenges regarding CRM software selection and deployment. This article applies an industry perspective to the customer relationship management software market.
The SaaS CRM Market Is Evolving Vertically
SaaS software providers are beginning to abandon their generic all-things-to-all-people product approach and instead refine their products to meet specific industry and customer market segmentation needs. There are deep business process and functional differences for many vertical markets. Catering to these differences will provide the next chapter of SaaS CRM evolution.